Brand Guideline

The Logo

Primary Use

Alternate Use

* All artwork used in any situation must have the approval of the marketing department. To request approval of your artwork, send an email to Ben Moffett

Fonts

We use the BARLOW Font Family for all marketing and communications for the Warthog Brand. This font can be downloaded in multiple typefaces on the Google Fonts website here: Download Now

H1 or Top Level Headlines - Barlow Condensed Bold

H2 or SUB-Headlines - Barlow Condensed in all caps with adequate line height

H3 or Paragraph Headlines should Use Barlow Bold

H4 or Bullet Points can use Barlow Medium

H5 or additional headings can also use Barlow Medium

H6 or additional headings can also use Barlow Medium

Paragraph text should use Barlow Regular

Color

Sensational Orange

PMS: 158C

RGB: 232, 119, 34

CMYK: 0, 62, 95, 0

HTML: #E87722

Process Black

PMS: Process Black C

RGB: 35, 31, 32

CMYK: 0, 0, 0, 100

HTML: #231F20

Billy Brown

PMS: 7527C

RGB: 214, 209, 196

CMYK: 16, 13, 21, 0

HTML: #D6D1C4

Mane Red

PMS: 181C

RGB: 131, 51, 46

CMYK: 31, 86, 80, 33

HTML: #83332E

Billy Brown Shadows

PMS: 7530C

RGB: 163, 147, 131

CMYK: 37, 38, 47, 3

HTML: #A39383

Billy Brown Hooves

PMS: 405C

RGB: 104, 96, 88

CMYK: 56, 53, 59, 25

HTML: #686058

Art

Billy The Warthog